This is our number one priority. I won’t sell anything I wouldn’t buy for myself.
This is the biggest customer experience differentiator beyond product quality.
We want to give back to make the world a little bit better because we were here so 5% of net proceeds go to a variety of charities voted on by our customer periodically throughout the year. This isn’t just us giving back this is ALL of us giving back and we want each of you to be part of that.